INNOVATION MANAGEMENT
Set your company on course for the future ! With the help of effective approaches and instruments, we will jointly discover , evaluate and exploit the growth potential in the market and in your range of services.
In the course of a pilot project, we identify the success factors for innovations in your operational processes and in your corporate culture . These ensure that your organization is holistically permeable for working on the defined growth areas.
360 ° future
Selected analysis tools give you a holistic view of your market and the prevailing dynamics and trends. Together we determine the position of your brand (s) in this force field and identify growth areas for new products and business models.
InsightsUp
Ethnographic studies such as the Deep Dive provide you with new knowledge about your buyers and users and about their conscious and hidden wishes and demands on product services. With the help of this award-winning method, we can jointly derive specific requirements for products and business models.
InnoLab
Design Thinking, 3D Design, Innovation Engine, Agile Scrum? Insightup supports you with creative, agile and effective methods in finding ideas for new products, markets and processes. Prototyping and business case modeling round off the joint laboratory work.
IdeationPool
A tailor-made set of instruments for your strategic and operational idea management will help you in your day-to-day business to generate, structure, and evaluate ideas and knowledge and make them available to everyone involved in interactive, digital platforms.
SYSTEMIC MARKETING
Systemic marketing is fed by the forces that your company already has within itself. And it is guided by the approach that marketing is a group dynamic event . You need holistic concepts for successful brands and products .
In times of OmniChannel Marketing , we jointly dissolve development brakes in brand management, product development, procurement, communication, sales, IT and logistics. In this improved interaction, you will achieve the best possible customer experience and enthusiastic buyers.
BrandUp
A future-oriented and competitive offer gives you the decisive advantage over the competition. On the basis of user-centered analyzes, we jointly define unique brand values, a differentiating service promise and innovative product concepts.
Into the market
I have reliable methods for business case modeling and feasibility studies ready for you. Together we will develop a catalog of measures and a roadmap for the operational and commercial implementation of your innovation projects.
OmniChannel
Along the customer journey, we jointly develop the optimal combination of all marketing and sales instruments and media and, if necessary, combine them in an automated system. In this way you increase the customer experience and loyalty and control all measures efficiently and effectively.
InsightsUp
Pilot projects, stakeholder surveys and innovative analytics help you to identify the success factors and development areas in the functional areas and the organizational structure of your company. Finally, we jointly define a timetable for processing them.
ORGANIZATIONAL DESIGN
Sustainable organizations are agile, digital and adaptive . You work successfully with the leadership image of the servant leader and the principle of self-organization of cross-departmental teams. The availability and usability of relevant data in real time is guaranteed for everyone involved in the value creation process. The focus of all decisions is on increasing customer benefit. And the customer experience becomes an ideal asset.
Systematic methods help you to identify key factors and areas for development. On this basis, we jointly create the roadmap for your transformation into an agile organization .
InnovateDNA
With the help of innovative analytics , we jointly raise your success factors for integrative innovation management. From the results, we derive your transformation roadmap towards an agile, self-learning and customer-centric organization.
DigitalDNA
Your resources and structures are going digital: products and services, sales and communication channels, data and processes. With the help of a digital maturity assessment , we help you transform into a digital organization.
BeingAgile
I make agile working methods tangible for you! I accompany your operational project management in the role of Product Owner or Scrum Master. Or stand by your side as an agile coach for the development of agile leadership and culture.
ExcellenceUp
I offer individual trainings and workshops on user-centered working and thinking. In this way you develop the necessary skills of your employees in the areas of brand management, communication, sales and product development.